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SWZ REALTY LLC

Privacy Policy

Effective Date: August 19, 2026
Last Updated: August 19, 2026

SWZ REALTY LLC (“SWZ REALTY,” “we,” “us,” or “our”) respects your privacy and is committed to protecting information you provide when you visit or interact with our website, online services, forms, communications, and other digital services (collectively, the “Website”).

This Privacy Policy explains what information we may collect, how we use and protect that information, when we may disclose it, and the choices available to you.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you use the Website.

Information You Provide Directly

You may voluntarily provide information when you:

  • Submit a contact or inquiry form;

  • Request information about buying, selling, leasing, or investing in real estate;

  • Request a property showing or appointment;

  • Ask for information about a property or listing;

  • Subscribe to communications or marketing;

  • Communicate with us by email, telephone, text message, or other electronic means;

  • Submit information in connection with a real estate transaction;

  • Create or use an account or other online service provided by us; or

  • Otherwise communicate with SWZ REALTY.

This information may include your name, email address, telephone number, mailing address, property information, preferences, and other information you choose to provide.

We ask that you do not submit Social Security numbers, financial account numbers, passwords, government identification numbers, or other highly sensitive information through ordinary website contact forms unless we specifically instruct you to do so through an appropriate secure system.

Automatically Collected Information

When you visit the Website, certain technical information may be collected automatically. This may include:

  • Internet Protocol (IP) address;

  • Browser and device type;

  • Operating system;

  • Pages visited;

  • Date and time of access;

  • Referring website or page;

  • Approximate geographic information derived from technical data;

  • Website interactions and navigation information; and

  • Other information ordinarily transmitted by a web browser or device.

We may use this information to operate, maintain, secure, troubleshoot, and improve the Website.

Cookies and Similar Technologies

The Website may use cookies, pixels, tags, scripts, local storage, or similar technologies.

These technologies may be used for purposes such as:

  • Keeping the Website functioning properly;

  • Remembering preferences;

  • Understanding how visitors use the Website;

  • Measuring Website performance;

  • Improving our services and content;

  • Maintaining security; and

  • Supporting advertising or marketing activities, where applicable.

You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect the functionality of portions of the Website.

If we use third-party analytics, advertising, or similar technologies that collect information for those providers’ own purposes, those providers may have their own privacy policies and terms.

2. How We Use Information

SWZ REALTY may use information collected through the Website for legitimate business and real estate purposes, including to:

  • Respond to inquiries and requests;

  • Communicate with prospective and existing clients and customers;

  • Provide real estate brokerage services;

  • Arrange property showings, appointments, and consultations;

  • Provide information concerning properties and real estate services;

  • Facilitate transactions and related services;

  • Communicate with you regarding properties, listings, transactions, and services;

  • Send requested communications and, where permitted, marketing communications;

  • Maintain business and transaction records;

  • Improve our Website, technology, and services;

  • Analyze Website usage and performance;

  • Detect, investigate, and prevent fraud, security incidents, and unauthorized activity;

  • Comply with applicable laws, regulations, professional requirements, and legal obligations;

  • Protect the rights, property, and safety of SWZ REALTY, its clients, consumers, employees, licensees, and others; and

  • Perform other purposes disclosed at the time information is collected or otherwise permitted by law.

3. Real Estate Brokerage Information

Because SWZ REALTY is an Illinois real estate brokerage, information provided to us may be used in connection with brokerage activities and real estate transactions.

Depending on the circumstances, information may become part of records that we are required or permitted to maintain under applicable law, regulations, brokerage requirements, transaction requirements, or professional obligations.

Information provided to a real estate licensee may also be subject to confidentiality obligations arising from applicable law, brokerage agreements, agency relationships, and other contractual or legal requirements.

This Privacy Policy does not replace or modify any brokerage agreement, agency disclosure, confidentiality obligation, transaction document, or other agreement between you and SWZ REALTY.

4. When We Share Information

SWZ REALTY does not sell your personal information as a general business practice.

We may disclose information when reasonably necessary to operate our business, provide requested services, conduct real estate transactions, or comply with legal obligations.

Depending on the circumstances, information may be shared with:

  • SWZ REALTY brokers, managing brokers, sponsored licensees, employees, and authorized personnel;

  • Service providers that assist us with website hosting, technology, communications, data storage, analytics, security, document management, transaction management, CRM, scheduling, or other business functions;

  • Other parties involved in a real estate transaction when disclosure is appropriate or necessary;

  • Property owners, buyers, sellers, landlords, tenants, cooperating brokers, attorneys, lenders, title companies, inspectors, appraisers, and other transaction participants when appropriate;

  • Multiple listing services and other real estate platforms where applicable;

  • Professional advisers, including attorneys, accountants, insurers, and consultants;

  • Government agencies, regulators, courts, law enforcement, or other authorities when required or permitted by law; and

  • Other parties when you have authorized or requested the disclosure.

Consumer Information and Internet Communications

SWZ REALTY does not sell or share consumer information collected through the Website for third-party marketing purposes unless such activity is permitted by applicable law and disclosed to consumers as required.

If our practices regarding the sale or sharing of consumer information change, we will provide disclosures as required by applicable law.

5. Third-Party Service Providers

Our Website and business operations may rely on third-party technology and service providers.

These providers may process information on our behalf for purposes such as:

  • Website hosting;

  • Cloud storage;

  • Website security;

  • Analytics;

  • Email communications;

  • Text messaging;

  • Customer relationship management;

  • Electronic forms and signatures;

  • Real estate transaction management;

  • Scheduling;

  • Property and listing services;

  • Payment processing, where applicable; and

  • Other business functions.

Third-party providers may have their own privacy policies governing information they process.

We encourage you to review the privacy policies of third-party services when you interact with their platforms.

6. Real Estate Listings and Publicly Available Information

Real estate transactions and listings may involve information that is publicly available or made available through MLS systems, public records, property databases, government records, or other authorized real estate services.

Information displayed on our Website may therefore include property information that is not considered private personal information or that is lawfully obtained from third-party sources.

SWZ REALTY does not represent that all information appearing on the Website originated with SWZ REALTY.

7. Communications

If you provide your telephone number, email address, or other contact information, we may use it to respond to your inquiry or provide services you request.

Where permitted by law, we may also send information concerning:

  • Properties;

  • Listings;

  • Real estate services;

  • Market information;

  • Appointments;

  • Transactions;

  • Company announcements; and

  • Other information relevant to your relationship with SWZ REALTY.

You may request that we stop sending certain marketing communications by using an available unsubscribe mechanism or by contacting us directly.

Opting out of marketing communications does not necessarily stop service-related, transactional, legal, or other communications that are necessary to provide requested services or comply with our obligations.

8. Text Messages and Telephone Communications

If you voluntarily provide a telephone number and request communication from SWZ REALTY, we may contact you by telephone or text message as permitted by applicable law.

Where required, we will obtain appropriate consent before sending marketing text messages or making marketing calls.

You may opt out of marketing text messages by following the instructions contained in the applicable message or by contacting us.

Message and data rates may apply depending on your mobile carrier and service plan.

9. Information Security

SWZ REALTY uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, acquisition, disclosure, alteration, or destruction.

Depending on the nature of the information and service involved, safeguards may include access controls, authentication, encryption, secure hosting, monitoring, backups, and other security measures.

However, no website, electronic transmission, computer system, or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials or passwords associated with services you use.

10. Data Retention

We retain information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and transaction records, satisfying legal and regulatory requirements, resolving disputes, enforcing agreements, and protecting our rights.

Real estate transaction records may be retained for periods required by applicable law, regulation, professional requirements, brokerage policies, or other legitimate business needs.

Retention periods may vary depending on the type and purpose of the information.

11. Your Privacy Choices

Depending on applicable law and the circumstances, you may have the right to:

  • Request information concerning personal information we maintain about you;

  • Request correction of inaccurate information;

  • Request deletion of information where legally permitted;

  • Withdraw certain consents;

  • Opt out of certain marketing communications;

  • Request information regarding how personal information is used or disclosed; and

  • Exercise other rights provided by applicable law.

These rights are not absolute. Certain information may need to be retained because of legal, regulatory, contractual, security, accounting, transaction, or other legitimate requirements.

To submit a privacy-related request, contact us using the information provided below.

We may need to verify your identity before fulfilling certain requests.

12. Illinois Privacy and Data Protection

SWZ REALTY operates in Illinois and intends to comply with applicable Illinois privacy and data-security requirements.

Illinois law includes requirements concerning the protection of personal information and the response to certain security breaches. The Illinois Personal Information Protection Act applies to entities that handle nonpublic personal information and contains requirements relating to security breaches.

If SWZ REALTY experiences a security incident involving personal information that triggers a notification obligation under applicable law, we will provide notices as required by law.

13. Biometric Information

SWZ REALTY does not intentionally collect biometric identifiers or biometric information through the public Website unless expressly disclosed and handled in accordance with applicable law.

Illinois law imposes specific requirements on private entities that collect or possess biometric identifiers or biometric information, including requirements concerning written policies, retention, destruction, notice, and consent.

If SWZ REALTY ever introduces a service that collects biometric information, additional notices and policies may apply.

14. Children’s Privacy

The Website is intended for a general audience and is not directed toward children under 13.

We do not knowingly solicit or intentionally collect personal information from children under 13 through the Website.

If you believe that a child has provided personal information to us through the Website, please contact us so that we can evaluate and, where appropriate, delete the information.

15. Links to Other Websites

The Website may contain links to websites, applications, MLS platforms, service providers, or other third-party resources.

Those websites are not controlled by SWZ REALTY.

Once you leave our Website, the third party’s privacy policy and terms may apply instead of this Privacy Policy.

We encourage you to review the privacy practices of any third-party website before providing information.

16. Do Not Track and Browser Signals

Some browsers and devices provide privacy preferences or “Do Not Track” signals.

Because there is not a universally accepted standard for responding to every such signal, the Website may not respond to all browser-based Do Not Track settings.

Where required by applicable law, we will honor legally recognized privacy signals or requests.

17. Real Estate Advertising and Consumer Information

SWZ REALTY seeks to conduct Internet advertising and consumer communications in accordance with applicable Illinois real estate laws and regulations.

Illinois law prohibits deceptive or misleading real estate advertising and imposes specific requirements concerning Internet advertising and consumer information.

Nothing in this Privacy Policy authorizes the use of consumer information in a manner prohibited by applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, legal requirements, or other circumstances.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

Your continued use of the Website after an updated Privacy Policy becomes effective constitutes your acknowledgment of the updated policy to the extent permitted by law.

19. Contact SWZ REALTY

Questions, concerns, or requests concerning this Privacy Policy or the handling of personal information may be directed to:

SWZ REALTY LLC
Illinois Real Estate Brokerage
Website: swzrealty.com
Email: Sargon@swzrealty.com
Phone: 773-569-1600

When contacting us regarding a privacy request, please describe the nature of your request and provide sufficient information for us to identify the applicable information or interaction.

20. Governing Law

This Privacy Policy is intended to be interpreted consistently with applicable federal and Illinois law.

Nothing in this Privacy Policy limits any rights or protections that cannot lawfully be waived under applicable law.

SWZ REALTY LLC
Privacy Policy — Effective August 19, 2026

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